Fundraising Tips and Event Ideas for Small Charities

Running a fundraiser can feel overwhelming, but you don’t need a big budget or a fancy team to see results. Start by looking at what your community already cares about – a local cause, a school, a sports team – and tie your ask to that passion. When people see a direct link between their donation and something they love, they are far more likely to give.

Pick the Right Type of Event

Not every event works for every group. A quick coffee morning can bring in a few hundred pounds with minimal effort, while a charity run might attract dozens of volunteers and larger donations. Ask yourself: do you have a space you can use for free? Can you get local businesses to sponsor supplies? If the answer is yes, a simple bake sale or a "donate‑a‑meal" night can be set up in an afternoon.

For bigger goals, think about a 3‑to‑1 matching challenge. Find a local business willing to match every pound you raise up to a set amount. This simple multiplier often sparks excitement and pushes donors to give more, because they feel their money is doing double work.

Engage Donors Before, During, and After

Start the conversation early. Send a short email or a flyer that tells a clear story – who you are, what you need, and what a donation will achieve. Use real names and faces; a short quote from someone who has benefited makes the ask feel personal.

During the event, keep the energy up. Have volunteers ready to greet guests, share quick updates, and thank each person by name. A thank‑you sticker or a handwritten note can go a long way in turning a one‑time donor into a regular supporter.

After the event, don’t disappear. Send a quick recap with photos, the total amount raised, and a thank you. Show exactly how the money will be used next month or the following quarter. People love to see results, and they’re more likely to give again when they know their money made a difference.

Finally, keep your donor list tidy. Use a simple spreadsheet or a free online tool to track names, amounts, and contact dates. A quick check‑in every few months – “How are you? Want to hear our latest project?” – keeps the relationship alive without feeling pushy.

With these straightforward steps, you can launch a fundraiser that feels manageable and actually moves the needle for your charity. Remember: start small, tell a clear story, and thank people genuinely. Those three habits turn a one‑off event into a steady stream of support.