Fundraising Event: Simple Ways to Raise More Money

Planning a fundraiser can feel overwhelming, but you don’t need a big budget or fancy tricks. Start with a clear goal, pick a format that fits your community, and focus on one or two ideas that really work. When you keep things simple, donors see the value and you save time.

Use the 3‑to‑1 Rule

The 3‑to‑1 rule means for every dollar you raise, aim to secure three more from matching donors. It works because people love to double or triple their impact. First, find a local business, a foundation, or a regular supporter willing to match gifts. Next, announce the match early – put it on flyers, social posts, and event invites. When donors know their money will be multiplied, they give more.

Make the match visible during the event. A big screen or a simple chart that updates in real time shows progress and keeps excitement high. If the match has limits, be clear about the deadline so people hurry to donate before it ends.

Simple Steps to Engage Donors

1. Tell a story. Share a quick, real example of how the money helps someone. A 2‑minute story beats a long list of facts.

2. Make it easy to give. Have a QR code, a short link, and cash boxes ready. The fewer clicks, the higher the chances someone will donate on the spot.

3. Recognize support. Name donors on a thank‑you board or mention them in a short thank‑you speech. People enjoy a public shout‑out and are more likely to give again.

4. Follow up. After the event, send a brief thank‑you email that includes how much was raised and what will happen next. A quick update turns a one‑time giver into a repeat supporter.

5. Invite friends. Ask each donor to bring a friend or share the event on social media. Word of mouth spreads fast in a tight‑knit community.

By keeping these steps in mind, you create a fundraiser that feels personal, transparent, and rewarding. You don’t need a big team – a handful of dedicated volunteers can handle the basics, and the 3‑to‑1 rule brings extra dollars without extra work.

Remember, the goal isn’t just the money; it’s building a community that cares and wants to help again. When people see that their contribution makes a real difference, they’ll come back for the next event. Use these tips, stay focused, and watch your fundraising event grow.